By Darren Yates / Published on January 30th, 2008 / Marketing
Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-)
Eg exercise-equipment-reviews.htm is our reviews page.
Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing, which is something the browsers throw in there to represent a space.
If we then name the link to this page from our other pages 'exercise equipment reviews' and also make the link bold we'll score a whole bunch of points on the SE's. If you then use the other techniques described on this page to Optimise the page exercise-equipment-reviews.htm around the phrase 'exercise equipment reviews'. You'll be well on your way to getting a top listing in the engines. ;-)
Keywords and keyphrases in a link and the name of a page file are very important boosters.
Anyone would be a fool not to Optimise them to the hilt. But this is often overlooked and simply not known about.
7: Name your Images properly and utilise their Alt tags.
Each image file displayed on a site is linked to with a line of code containing the path to the image. So along the lines of our link strategy above lets utilise that link and fill it with keywords.
Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there's a missed opportunity there. Lets call our image folder exercise-equipment.
So what we have as a link to our image is src="exercise-equipment/ exercise-equipment.jpg"
Very nice.
But there's more, all images should have an Alt tag this tag controls the text that appears when you role over an image, the little yellow box that appears with a description?
Hmmm … what should we do with that ;-) You guessed it stick our key words in there.
Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple
but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above. ;-)
So you should have something like this -