By Lanard Perry / Published on May 14th, 2008 / Marketing
for real estate agents. National average home sales exceed
$200,000.00 and real estate commissions are big and
plentiful.
No wonder so many people are getting licensed as real estate
agents. And why not? You can make a lot of money selling
real estate. But being licensed is only the first step, as
more and more people are getting licensed to cash in on the
opportunities.
The Second Step.
The most successful real estate agents have lots of
listings. Although getting them is easier said than done,
you can do it if you have a good real estate listing system.
With listings you triple your chances of earning
commissions and bonuses. When the listings sell you'll be
paid a listing fee, a sales fee, or both. Conversely, if you
don't have listings you'll only get paid when you sell a
property.
A system that some work to near perfection focuses on
Expired Real Estate Listings, which are a great source of
leads. You don’t have to spend a lot of time or money
prospecting for them, as they're always just a couple of
keystrokes away.
Go ahead, let’s try it right now! Log onto your Multiple
Listing System service, print out an update report and wah,
lah! In seconds you'll have a complete update of all the
expired listings for any time frame you want.
The MLS update report will provide you with just about
everything you need to know to relist expired real estate
listings. You can get the seller's name, mailing address,
property address, phone number, type of property, current
asking price, price reductions during the listing period,
how much the taxes are and anything else that you even think
you might want to know about these properties.
Unlike fsbos, cold calls and other lead generating systems,
owners of expired listings are almost always warm,
responsive prospects. Also, they are typically still Realtor
friendly and are already sold on the idea of doing business
with a real estate agent - again.
But wait a second. Although expired real estate listings are
easy to find you still need to know what to do to get them.
Converting Expired Listings to New Ones
Converting expired listings to current listings is like most
other things. You have to have the right tools and skill set
to get the job done, or else you end up wasting lots of
valuable time and money. In this instance it could cost you
tens of thousands of dollars in lost commissions.
Owners of expired listings are as close to a captive
audience as you're going to get in real estate. Many still
want to sell their properties and may be tired of being
stuck. Stuck with bad tenants, double mortgages, property
taxes they'd hoped to avoid having to pay.
Sure, some change their minds and decide not to sell. But
many are still primed to relist again and are waiting for
the right Realtor with the right approach. That can be you
as easily as anybody else. But you have to come prepared, or
don't come at all.
With so much at stake and so much money to earn do yourself
a favor and get yourself a real estate listing system. Even
as you read this agents with systems are getting listings.
What’s that phrase again? “He who hesitates _____!
Without a system of some kind you might be yet another
person who tried and failed. But with one you can become an
impact player and making a good living doing what you want
to do.
Remember, owners of expired listings have a problem that you
can help resolve. But in order to get their business you
must come with your "A" game.
If you don't have a real estate listing system you should
get one. The few dollars you spend now will be returned a
thousand times over and may prove to be one of the best
investments you ever made.
About the author:
Lanard Perry is the author of "Farming Expired Listings", a real
estate listing system that shows Realtors how to average 1-2
real estate listings a week. Visit
http://www.farmingexpiredlistings.com for a Free Sample
Chapter.