By Craig Garber / Published on June 22th, 2008 / Marketing
"John Lennon was murdered by Mark David Chapman, a resident
of Hawaii. Chapman purchased the gun he used to kill
Lennon on Young Street in Honolulu, exactly six weeks before
he shot Lennon in cold blood, right in front of Lennon's
apartment building, The Dakota, on New York City's Central
Park West."
"Americans have been shattering sports records because
athletes are bigger, stronger, faster, and in much better
physical condition than ever before."
"Did you know that chocolate contains phenyl-ethyl-amine
(PEA), a natural substance that stimulates the same
physiological reactions in the body that falling in love
does?"
Interesting, no?
Sometimes, the best way to open up your sales letter is with
a curiosity-provoking eye-opening statement or fact that's
going to intrigue and engage your prospects.
Then, you continue taking them down that greased slide with
more compelling (but emotional) facts until they're so engaged
with what you're saying... that by the time they've finished
reading, they're like putty in your hands.
And then...
The sale is yours!
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
About the author:
Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE direct-response copywriting and marketing tips that dramatically boost your sales and lift the response of your marketing, on his website: http://www.kingofcopy.com