By Penny C. Sansevieri / Published on May 28th, 2008 / Writing
Any author who is driving their own PR campaign knows that often times marketing and media can be an uphill battle. Many times authors are pitching and promoting themselves with minimal [..]
 By Penny C. Sansevieri / Published on May 28th, 2008 / Writing
So you’re all ready to promote your book. You’ve got a great press kit, a polished bio, and a letter-perfect press release. Now you’re ready to sell, sell, sell, right? Wrong. One of the [..]
 By Penny C. Sansevieri / Published on May 27th, 2008 / Writing
Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The latest of these reinventions is what I call [..]
 By Penny C. Sansevieri / Published on May 27th, 2008 / Writing
Writers conferences come in all shapes and sizes. Virtually anytime of the year you can attend a conference anywhere around the country. But, why would you? Just when your manuscript is gaining [..]
 By Penny C. Sansevieri / Published on May 27th, 2008 / Writing
I don't believe in writer’s block. (I can hear the gasps of disbelief already.) Listen: If you hire a plumber to come to your house and fix a problem, do you expect him to say, "Sorry, I can't [..]
 By Penny C. Sansevieri / Published on May 26th, 2008 / Writing
It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest [..]
 By Penny C. Sansevieri / Published on May 26th, 2008 / Writing
Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for [..]
 By Penny C. Sansevieri / Published on May 26th, 2008 / Writing
How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your [..]
 By Penny C. Sansevieri / Published on May 25th, 2008 / Writing
A recent article in Publisher's Weekly reported about an author who shot their book up to the #1 spot on Amazon.com where it remained for two days. This new marketing tactic (called "permission [..]
 By Penny C. Sansevieri / Published on May 25th, 2008 / Writing
Sometimes when you’re pitching your topic or learning the art of the media pitch all you will hear is “your topic must be newsworthy, it must be trendy AND it must tie into a current/relevant [..]
 By Penny C. Sansevieri / Published on May 25th, 2008 / Writing
Marketing your own book can be fun, but it can also be a daunting task. Deciding how and when you need help will usually depend on a few things. First off, if the success of your book is [..]
 By Penny C. Sansevieri / Published on May 24th, 2008 / Writing
One of your biggest sales tools is your books cover. Did you know that if someone sees your book on the shelf, you have less than thirty seconds to sell it? Remember too that your book cover [..]
 By Penny C. Sansevieri / Published on May 24th, 2008 / Writing
Whether you’re trying to find an editor for your book, or a producer to pitch your story to, sometimes it’s all about networking. If you still have 999 of the 1,000 business cards you ordered, [..]
 By Penny C. Sansevieri / Published on May 24th, 2008 / Writing
Everything in life is worth writing about if you have the guts to do it and the imagination to improvise. The worst enemy to creativity is self-doubt. - Sylvia Plath If you're going to put [..]
 By Penny C. Sansevieri / Published on May 23th, 2008 / Writing
Whether you’re doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you’ve never been media trained or coached before and you’re seeking a [..]
 By Penny C. Sansevieri / Published on May 23th, 2008 / Writing
We all know that marketing a book is a process. But sometimes the process takes longer than we’d anticipated. That’s why it’s nice every now and again to hop aboard the publicity jet and get a [..]
 By Penny C. Sansevieri / Published on May 23th, 2008 / Writing
Imagine this: You're in the elevator with the producer of your favorite show. The program you've been trying to get on for years. What would you say to this person? Would you comment on the [..]
 By Penny C. Sansevieri / Published on May 22th, 2008 / Writing
So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in as much marketing as they can after they [..]
 By Penny C. Sansevieri / Published on May 22th, 2008 / Writing
Over the years I’ve spoken to a number of authors who say they aspire to write a syndicated column. Getting syndicated is a great idea, albeit a challenging one. If you’ve thought of this no [..]
 By Penny C. Sansevieri / Published on May 22th, 2008 / Writing
So what do you do when you have a book signing and no one shows up? Sure that may sound like the beginning of a great joke but for many of us, it’s our worst nightmare. One of the scariest [..]

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